Whether you are taking your brick-and-mortar business online or starting a fresh online entity, the foremost concern you have is – how to get it ranked well, bring in traffic and improve leads and conversions.
You might think that this all can be done using Search Engine Optimization (SEO). However, it is easier said than done. SEO is not a one-step process but involves several layers and phases.
If you are even a little bit knowledgeable about SEO, then you would know about off-page as well as on-page SEO.
How to Carry Out On-Page SEO?
As the term explains, on-page SEO is all about the optimizations that you implement on the website. This is where having a professional team that can provide you with detailed and precise on-page SEO services become integral.
While you can get a lot of guidelines and know-how of what to do in on-page SEO, there are several elements that need to be avoided to get the best result from your on-page SEO strategy. Not just doing the right things, but avoiding mistakes is equally important to get the maximum from your effort and achieve desirable results.
Don’ts of On-Page SEO
SEO involves both, what you do inside of the website and what you do outside of the website. And the better your on-page SEO is (the optimization efforts implemented within the website), the better results you are able to gain with your off-page marketing practices. There, the foundation of your on-page SEO becomes an integral process for the overall success of your SEO.
Here, we list down some key don’ts of on-page SEO you should not mess with:
1. Do Not Stuff Keywords
Optimizing your pages with the right and relevant keywords is important. However, it doesn’t mean that you overuse that. Stuffing keywords is something that is considered spam activity by Google and other search engines and will only do more harm than good for you. Ensure that you use the keywords in a sensible way, which corresponds to the page relevancy, your industry, and optimized pertaining to the user-intent information flow.
The more stuffing you implement, chances of the page being penalized become greater. Ensure that you have read the keyword density guidelines and keep that within the prescribed and suggested parameters.
2. Irrelevancy in Content and Information
How would you feel if you visit a website from a Google search result, only to find the page throwing up opposite to what you are looking for? You will instantly back away. Not just you, but others too won’t stay there and may also flag that page red. In fact, search engine algorithms are also becoming smart and are now able to identify fluff content. Using such type of content will only damage your business and brand’s overall reputation.
3. Don’t Use Duplicate Metas
When you are using the same or duplicated meta titles and descriptions for your pages, it shows that the pages have nothing new, and it also violates the guidelines of the search engines. Whatever Google says, meta titles and descriptions do impact page rankings as well as detail the search engines and users about what the page contains.
4. Don’t Bank on Multiple H1 Tags
While the H1 tag should be used per webpage, it should be limited to only once. Using multiple H1 tags only makes it harder and more complex for search engines to categorize the page info and index it properly.
5. Don’t Use Unnecessary Plugins
There are times when you will be looking to make your mages much more interactive by adding WordPress or any other CMS plugin. While installing plugins can make the page much more interactive, and enhances the overall functionality, overdoing it only adds to make the page load slow, makes the overall flow complex, and jeopardizes other aspects as well.
6. Don’t Ignore the Page Speed Factor
Site pages that load within 3 seconds have a higher chance to get visitors to stay. If the page takes longer than that to load, it increases the bounce rate, and overall decrease the page ranking and traffic.
Apart from the above-mentioned factors, ensure that you pay attention to the negative reviews and address those timely and effectively. Do not panic if your site or page rankings get dropped suddenly whether because of an algorithm update or because of any other reason. Find out the cause, create the strategy and consult the best SEO company in India, or elsewhere, to get the problem resolved rightly, effectively, and timely.